UX sprawl makes digital products harder to use, maintain, and scale. Learn how b13 combines UX expertise and project management to bring structure back.
b13 Blog
Sharing what we’ve learned while delivering client projects online for more than 20 years and being leading contributors to TYPO3 is part of who we are.
We choose widely-adopted open-source technologies because we can fix, extend, and improve them while building on the experience and support of thousands of our peers. In our blog, we share with you the knowledge we’ve gained along the way for you to build on.
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Categories Project Management
User flow design visualizes the path that the user follows to achieve a specific goal. In digital terms, the path is what the user sees and clicks on when interacting with a digital interface. User flow design defines the sequence of steps and ensures that these steps are intuitive, efficient, and frustration-free for a positive and smooth experience.
In digital design, picking the right user flow tool isn’t just about choice; it’s about navigating challenges like integration issues, team collaboration, and budget constraints. With a sea of options, how do you find one that addresses all these considerations? This guide simplifies and demystifies the process, ensuring you make a decision that truly fits your needs.
Choosing an agency is difficult, but once you’ve gone through your project’s concept document, and gained an understanding of your agency’s technical expertise and proposals, the process becomes more straightforward. At that point, you’ve kicked off your partnership and are looking forward to shared success. Before getting too deep into the details, however, you should have a work plan for what gets tackled first. And while it’s natural to get caught up in the excitement of a new project, a thorough agency will take care of the basics first: important housework tends to be critical to the success of any project.
In today’s dynamic digital world, the importance of scalable and modular design in web development cannot be overstated. As websites grow and evolve, it becomes crucial to have a robust system that can adapt and expand seamlessly. To meet this need, innovative methodologies such as Atomic Design have emerged, reshaping how we approach web design and development.
Whether you’re launching a brand new project or upgrading your decades-old multisite website, you need to make sure your agency fully understands your project goals and your current suite of technology. In our recent post, “How we kick off TYPO3 projects for enterprises,” we explained why you should expect a Concept Document before your agency begins writing a single line of code. But say your agency has come to you with a set of suggestions for your CMS, integrations, and extensions—at that point, an obvious question comes up: how do I know that this is the right technology?
Whether you need to upgrade your TYPO3 version, relaunch a website, or build new enterprise functionalities, your choice of digital agency can make or break the project. It can be challenging to know which agency is right for the project and whether their capabilities match your objectives. As you begin a new project, you should have a conversation with your potential agency to make sure they have a deep understanding of your requirements, existing systems, and objectives.
User experience design strives to create an outstanding experience for the users of your website or web app. But there is more to it. Your company has one or more products, a business plan, employees working in several departments, and various other stakeholders, too.
Google Analytics is a marketer’s best friend, but you may not be getting as accurate a picture of your data as you think. Google Analytics leans heavily on cookies, and cookies are often blocked by users, extensions, or firewalls, which skews your data—often to a disadvantage. A cookie-less tracking tool can more accurately reflect the number of hits, users, and sessions your website is getting. By combining this data with Google Analytics, you can have more confidence that you are making the most informed decisions for your marketing strategy.
While external teams will upgrade your ability to make updates and extend functionality for your customers, integrating them effectively is a challenge because code can quickly become opaque, buggy, and brittle. Our standard processes leverage automation, version control tools, virtualization, and standardized best practices to make sure everyone not only tugs on the same rope, but—crucially—in the same direction.