Maximizing User Experience: Our Design Services

A well-designed, intuitively structured website lays the groundwork for attracting new customers and establishing lasting relationships. It is the result of a constructive collaboration between you and your agency. b13’s experience, our tools, and philosophy put your information into a consistent system that is easy to maintain.

A laptop displays a split screen with red and blue sections, accompanied by a yellow pencil, a white coffee mug, and scattered colorful dots and stars.

Cluttered and over-designed websites create bad user experiences. Too many choices and graphical elements can make it hard for visitors to find their way to the conversion you want them to make.

We work with you to highlight the most important messages and lead visitors through your website with just the right amount of graphics and text.

Contact us to learn how user experience turns into sales online.

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What is User Experience Design?

A good user experience design provides users with the right choices at the right moment. We believe that less is more, most of the time. We apply a minimalist philosophy for maximum results.

Although a design should be attractive, we believe you should not sacrifice usability and conversions to satisfy purely aesthetic demands. That’s why we don’t add fireworks to our websites unless we can prove that they provide real bang for the buck.

Four colored rectangles arranged in a 2x2 grid: red on top left, orange on top right, green on bottom left, and blue on bottom right.

Present a consistent set of options that fit with visitors’ goals.

A stylized arrow in red, yellow, and green, with motion lines suggesting movement, accompanied by scattered green shapes resembling currency or paper.

Quickly lead users on the right path.

Stacks of coins with an upward arrow indicating growth, accompanied by vertical bars in red, suggesting a financial or economic theme.

Drive sales and conversions with great user experience.

The Structure that Converts

A good content hierarchy structures information and creates a positive user experience. We carefully study your old website or the websites of your competitors and compare them to your business goals. This is how we help you make the right decisions about your most important online real estate and help your customers find the information they need.

Flowchart illustrating a hierarchical structure with a top blue box connected to three lower boxes in green and red, indicating relationships or processes.

We identify content gaps by mapping user intention to site plans.

A red rectangular banner with text sections, surrounded by colorful stars and circles in yellow, green, and red, suggesting a festive or celebratory theme.

Get the right content on your homepage and avoid overwhelming visitors. 

A line graph with green, orange, and yellow lines indicating upward trends, accompanied by a blue arrow pointing upward and vertical bars in red, suggesting growth or improvement in data.

Help your site grow while still being easy-to-navigate.

Make it Your Own—Be a Part of the Design Process

At b13, we streamline the user experience design process. We always present you with the design we think is best and won’t confront you with confusing design ideas. 

We'll work with you in-person to change and adapt the design, making sure you’re satisfied with what we deliver.

A hand icon is pointing towards two colored rectangles, one green and one blue, suggesting an interactive selection or navigation option.

Preview the design’s look and feel using a clickable demo.

Two speech bubbles, one red and one orange, each containing three dots, representing conversation or messaging.

We ask for feedback early and often. This ensures you’re satisfied and that we can deliver on-time and on-budget.

A stylized laptop icon featuring a magnifying glass overlay, symbolizing search or investigation.

We’ll carefully review your existing solution to make sure we build on the good ideas from your old site.

How do we improve website UX?

Small design changes after a site launch are no surprise to us. We aim to create the best possible product online, and that means our designers and integrators build flexibility into our solutions, so your website can constantly improve with minimal future maintenance.

If you change your mind about a color, for example, our use of Atomic Design principles makes it easy to implement a change across the entire site in no time at all. That’s because every component inherits its basic settings from its parent.

Two green text boxes are connected by a red line to an orange text box, illustrating a flow of information or communication between them.

Inheritance between design elements ensures a consistent visual language. 

Circular logo featuring a central green dot surrounded by a white circle, which is bordered by a red ring. Yellow shapes are arranged around the green dot within the white circle.

Atomic design principles make it possible to maintain flexibility in your website design.

Red letters spelling "Abc" with a yellow circle and a blue circle in the background.

Visual design elements, such as the color scheme and text display, are defined once so that changes can be applied across the site quickly.

Three electronic devices are depicted: a yellow smartphone, a green tablet, and a red tablet, arranged in a way that highlights their varying sizes and shapes.

Responsive design allows your website to fit any screen size, browser, or device.

A Design You Can Use

We document every website component with comprehensible names and descriptions, so you’ll always know how to use our design to achieve the best results.

A green document with data lines is connected to a blue laptop via an orange arrow, with a red seal symbol indicating verification or certification.

Built for your content management system to maintain a top-notch website.

Three colored blocks connected by lines, representing a flowchart or organizational structure. The blocks are blue, red, and green, each containing various text elements, suggesting a categorization or relationship between different topics.

A well-defined content structure is the best framework for a successful design.

A flexed arm symbolizing strength is combined with a rosette featuring a star, representing achievement or recognition in fitness or competition.

Quality assurance and testing workflows prevent adverse effects and improve user experience.

Let's connect

Contact us to learn how the right design choices can improve both user experience and site speed.

Let’s connect
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