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b13 GmbH

Hauptstätter Str. 59
70178 Stuttgart
Germany +49 (0) 711 460 589 70 [email protected]

Advanced Solutions for Digital Publishing

b13 has more than 20 years of experience supporting the media and publishing industries with websites, multi-channel, and web-to-print solutions. We work with you to create flexible, scalable, and extensible solutions to meet your digital publishing needs today and in the future.

A laptop with a large sheet of paper emerging from the screen, accompanied by a red pen and small paper airplanes, symbolizing writing or creative work.

Maintaining separate content production workflows for digital channels, web, and print slows and distracts your teams from producing engaging content. Having to manage your brand and assets across a multitude of websites and siloed systems can lead to excess costs and a loss of control and oversight.

We build easy-to-use, well-structured, beautiful online publishing systems that improve your SEO ranking, attract more visitors, and keep them onsite longer. Enterprise-level brand management, publishing workflows, and intuitive tools keep your editorial teams focused and productive.

… a massive benefit for the entire user experience.
Jens Kelch, Villeroy & Boch

Authoring Experience

At b13, we have decades of experience in the publishing industry. We know your needs go beyond fast sites that convert well—we optimize the authoring experience and the custom publishing workflows your editorial teams need. That starts with intuitive navigation that keeps even the largest sites manageable, paired with a well-designed UI that puts the tools your editors need most within easy reach.

Write your content once and publish it everywhere—websites, email newsletters, apps, display systems, and print—with instant responsive previews and mobile-friendly editing from any smartphone or tablet. Advanced media handling rounds it out: automated cropping and watermarks, and multi-lingual titles, captions, and metadata, all built in.

A purple text editor window with a pencil positioned beside it, suggesting writing or editing content.
Two green rectangles connected by yellow lines to a purple gear, illustrating a process or system flow.

Modern Publishing Workflow

Modern, flexible publishing workflows help teams improve productivity, increase quality, and improve oversight—all key when you’re aiming to improve conversion rates. We build publishing solutions with enterprise-level workflow support, custom-tailored to your needs: scalable workflows with as many custom steps as you need, complete with notifications and full auditability.

Separate workspaces let you stage, present, and finalize new content before it goes live, using bespoke templates that ensure content is composed the right way every time. Scheduled, automated publishing and unpublishing—down to whole sections of your site—means you can prepare seasonal campaigns months ahead, and reusable content blocks let you update everywhere with a single edit.

Purple computer window with multiple sections and sparkling effects around it, suggesting a modern or enhanced interface.

Brand & Digital Asset Management

Powerful content and digital-asset management is at the core of supporting your brand strategy. We craft your central brand-management hub to align design, media, and message across regions, countries, and continents—publishing from the web to every format, digital and traditional, with tools and templates that make it easy to produce on-brand, on-message content every time.

Unified digital asset management lets you integrate image libraries and add ready-made captions and descriptions, even in multiple languages. Our solutions can grow from a single site to managing any number of brands and websites within one federated installation, significantly reducing the time and cost of maintenance and changes while keeping brand control tight—backed by powerful versioning, change-tracking, monitoring, and notifications, so you can revert changes globally or on a single page at any time.

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Extremely Performant

Websites that deliver what your customers need fast, on any network and any device, are key to your success. Performant websites rank higher in search results, keep visitors’ attention longer, and produce better conversion rates—so we build optimized, responsive websites for journals and magazines that are fast and beautiful on any device.

Fast websites drive conversions and increase sales. Our CMS of choice is TYPO3, the fastest CMS on the web (1), as corroborated by independent sources such as Google’s site data.

Flexible, Extensible, Scalable, Open

Scaling up and adding the tools your team needs should be easy when your business needs it. Our experienced team selects open source software that’s inherently flexible and extensible, and we make your site easy to maintain by delivering clean code and structure. We believe open source software is the best tool for building flexible, scalable, secure, and reliable technological infrastructure.

That means flexible media handling that can be extended and integrated with other platforms and services, and scaled to any size, along with integrations with web services and external systems—from single-sign-on to CRM, ERP, and more. You can also take advantage of official TYPO3 integrations, including Google Ads and Mautic.

“Multi-Everything”

Control every dimension of your digital publishing and branding from a central hub: multi-lingual, multi-site, multi-team, multi-workspace, multi-channel, and multi-brand.

Speech bubbles in blue and red, with three dots inside the red bubble, alongside a green plus sign and a square outline, suggesting communication and the option to add or create content.

Multi-lingual: TYPO3 offers powerful core support for authoring and translation workflows, so you can work in dozens or hundreds of languages within a single site—all while remaining extremely performant.

Three overlapping documents in red, yellow, and blue, with a green plus sign icon indicating the option to add or create new content.

Multi-site - Get a full content overview and search across all your web properties from a single interface. Fine-grained permissions allow controlled access, collaboration, workflows, and content reuse across sites.

Three yellow cubes connected by a blue circular arrow, with a green plus sign and a document icon in the upper right corner, suggesting the addition of information or elements to a process.

Multi-channel: Publish and reuse content easily across one site, many sites, or any combination of other channels—including web-to-print.

A red price tag with a yellow star is positioned over a blue globe, accompanied by a green plus sign and a square outline, suggesting themes of commerce and global trade.

Multi-brand: Manage all of your brands from one location, with full freedom to define each site’s and brand’s individual design and assets.

Three stylized human figures in red, blue, and yellow are shown, accompanied by a green plus sign and a square outline, suggesting the concept of adding or inviting people.

Multi-team, multi-workspace: Create as many workspaces as your teams need for content staging and testing—even while preparing a major overhaul as regular business continues on your site.

SEO/SEM

SEO best practices and intuitive information structures are built into the default configuration of every publishing system we deliver. We build platforms with SEO and marketers in focus, giving your users an optimized experience and giving you the ability to follow up through every funnel stage on the way to a quick, effortless conversion.

Google Ads support comes directly in the CMS, through TYPO3 and Google’s official integration for this marketing tool—so campaign handling and ad creation are right at your fingertips, in the user-friendly interface of your CMS.

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    Media Publishing Solutions

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References

  1. TYPO3 Delivers Great Performance: https://typo3.com/blog/typo3-delivers-great-performance