David Steeb

CEO, b13 Founder

David wears a lot of hats at b13:

  • Business Roles:
    • Co-Founder/CEO
    • New business, business development
    • Taxes and accounting
  • Technical Role: Frontend and integration 

Tools David can’t live without:

  • b13
  • PhpStorm

b13 Founder and CEO, David, is a reluctant administrative wizard, father (of three children and all of the b13 family), and someone you’ll meet if you’re considering working with our agency. Somehow, he still finds time to be constantly learning new skills and is an influential part of our cutting-edge frontend practice. He loves lightning-fast websites, CSS, and taking templating to new levels. He loves hamburgers a little bit more.

Expertise

  • Solutions, delivering value, ROI
  • Learning, listening, agreements, partnership, international
  • Questions, asking why, saying “no” (somebody has to sometimes)
  • TYPO3, extensions, relaunch
  • UX, editor experience, design, responsive
  • Performance, SEO, RSS, user stories, testing
  • Teamwork, trust, values, family, understanding
  • Open source, contribution
  • Breakfast, burgers, gin & tonic

David and TYPO3

TYPO3 is fast, powerful, flexible, and extensible. We built our agency on it and it has proved its value many times over in the last 15+ years. We’ve never had a challenge (that was appropriate for a CMS in the first place) that we couldn’t solve in TYPO3. Its architecture and stability enables us to plan and work in the long-term. We have projects running on version 10 today that we have been able to continuously improve, develop, and upgrade since setting them up in TYPO3 version 4.x.

David on working at b13

What I love about b13

I love working with a team of people that love what they are doing. It’s an office and a company full of people that want to be there, because they like it. It’s our job, it’s hard work sometimes, but we still have fun.

My favorite thing about b13

We celebrate our successes, but never stop challenging ourselves to be even better next time. We are proud of what we did but not content to simply repeat it. We want to work with cutting edge technology, learning new things and make the next project even better than the last one. That being said, our ambition is to design solutions not limited by the tools we use, but rather, choose the right tools to help us achieve the desired outcome.

How b13 helps our clients and the world

We don’t want to reuse and resell the same solution over and over, but we do reuse our experience and what we learn from one project to the next. We’re not specialised in reselling a cloned solution to another client. We build custom solutions for our clients that fit their unique needs to the best of our abilities. And we build systems that last; that we are able to (and want to) maintain for multiple years.

David’s Dos and Don’ts

  • Stop learning.
  • Never take b13 for granted.

Latest articles by David Steeb

Powerful Content Staging in TYPO3 with Workspaces

| David Steeb

If you need to publish or update content in multiple languages at the same time, or involve others to sign off or edit content before publishing, then content staging is the solution you’re looking for. Did you know TYPO3 solves this out of the box with the Workspaces module?

Make more cost-effective decisions for your CMS

| David Steeb

At b13, we’re often approached by CMOs and CEOs disgruntled by escalating costs. What seems like a relatively “cheap” CMS or software solution can often come with hidden or long-term expenses—like multiple relaunches, jumps in licensing fees, or pricey additions. As an agency committed to free and open source software like TYPO3, we’re dedicated to helping companies make forward-thinking decisions for their content strategy. In the process, we’ve identified some best practices for making smart, cost-effective decisions for your CMS.

Why choose On-Prem over SaaS for your CMS?

| David Steeb

Enterprises now have many software delivery channel options to choose from. With software-as-a-service (SaaS) and cloud-based implementation models on the rise, you might be trying to figure out the best software delivery channel to support your enterprise’s digital strategy. If you don’t have an internal IT department, SaaS can be tempting, but when you also have stringent data compliance needs, an on-premises (or on-prem for short) solution is your best bet.

Simplify your page configuration with our extension

| David Steeb

TYPO3’s separation of content and code is one of its major strengths. TYPO3 saves content in containers called content elements, which you can stack in content areas on a page record to create pages. The different parts of this highly configurable setup include “page types” (defined by the “doktype” field value in the pages database table record), a “backend layout” configuration, and possibly a third, separate “frontend layout” configuration value. We combine these components in various ways to enable different scenarios and desired outcomes.

How to Involve Multiple Teams in TYPO3 Projects Efficiently

| David Steeb

While external teams will upgrade your ability to make updates and extend functionality for your customers, integrating them effectively is a challenge because code can quickly become opaque, buggy, and brittle. Our standard processes leverage automation, version control tools, virtualization, and standardized best practices to make sure everyone not only tugs on the same rope, but – crucially – in the same direction.

Get the complete picture with cookie-less tracking

| David Steeb

Google Analytics is a marketer’s best friend, but you may not be getting as accurate a picture of your data as you think. Google Analytics leans heavily on cookies, and cookies are often blocked by users, extensions, or firewalls, which skews your data — often to a disadvantage. A cookie-less tracking tool can more accurately reflect the number of hits, users, and sessions your website is getting. By combining this data with Google Analytics, you can have more confidence that you are making the most informed decisions for your marketing strategy.

How we kick off TYPO3 projects for enterprises

| David Steeb

Whether you need to upgrade your TYPO3 version, relaunch a website, or build new enterprise functionalities, your choice of digital agency can make or break the project. It can be challenging to know which agency is right for the project and whether their capabilities match your objectives. As you begin a new project, you should have a conversation with your potential agency to make sure they have a deep understanding of your requirements, existing systems, and objectives.

Choose the right technology for your enterprise

| David Steeb

Whether you’re launching a brand new project or upgrading your decades-old multisite website, you need to make sure your agency fully understands your project goals and your current suite of technology. In our recent post, “How we kick off TYPO3 projects for enterprises,” we explained why you should expect a Concept Document before your agency begins writing a single line of code. But say your agency has come to you with a set of suggestions for your CMS, integrations, and extensions—at that point, an obvious question comes up: how do I know that this is the right technology?

What enterprises should expect when they partner with a new agency

| David Steeb

Choosing an agency is difficult, but once you’ve gone through your project’s concept document, and gained an understanding of your agency’s technical expertise and proposals, the process becomes more straightforward. At that point, you’ve kicked off your partnership and are looking forward to shared success. Before getting too deep into the details, however, you should have a work plan for what gets tackled first. And while it's natural to get caught up in the excitement of a new project, a thorough agency will take care of the basics first: important housework tends to be critical to the success of any project.

Why performance matters

| David Steeb

A slow website is loosing you business. Here's why performance of your website matters – and what you can do to improve yours. We found on a recent relaunch of a client website that the search ranking for their most important keywords significantly improved just by optimizing website performance.

How to Create Custom Content Elements in TYPO3

| David Steeb

A content type for TYPO3’s page module is defined by a number of configurations. We’ll go through the seven steps you need to implement to create and enable the content type we want and the UI elements needed to support it for content editors.

TYPO3 CMS Meets DMEXCO 2019

| David Steeb

b13 will be part of the official TYPO3 Project presence at DMEXCO19 in Cologne (Hall 8.1, Booth D020). On September 11 and 12, three of us will be there showing off how great TYPO3 CMS is in 2019. We’re on a mission to convince people who haven’t tried out TYPO3 in a while to give it another look. We’ll talk with one and all about how we can help you solve your digital business challenges, too. Join us for a Kölsch beer in the Domstadt!

How we kick off TYPO3 projects for enterprises

| David Steeb , David Steeb

Whether you need to upgrade your TYPO3 version, relaunch a website, or build new enterprise functionalities, your choice of digital agency can make or break the project. It can be challenging to know which agency is right for the project and whether their capabilities match your objectives. As you begin a new project, you should have a conversation with your potential agency to make sure they have a deep understanding of your requirements, existing systems, and objectives.

Make more cost-effective decisions for your CMS

| David Steeb

At b13, we’re often approached by CMOs and CEOs disgruntled by escalating costs. What seems like a relatively “cheap” CMS or software solution can often come with hidden or long-term expenses—like multiple relaunches, jumps in licensing fees, or pricey additions. As an agency committed to free and open source software like TYPO3, we’re dedicated to helping companies make forward-thinking decisions for their content strategy. In the process, we’ve identified some best practices for making smart, cost-effective decisions for your CMS.

Why choose On-Prem over SaaS for your CMS?

| David Steeb

Enterprises now have many software delivery channel options to choose from. With software-as-a-service (SaaS) and cloud-based implementation models on the rise, you might be trying to figure out the best software delivery channel to support your enterprise’s digital strategy. If you don’t have an internal IT department, SaaS can be tempting, but when you also have stringent data compliance needs, an on-premises (or on-prem for short) solution is your best bet.

Simplify your page configuration with our extension

| David Steeb

TYPO3’s separation of content and code is one of its major strengths. TYPO3 saves content in containers called content elements, which you can stack in content areas on a page record to create pages. The different parts of this highly configurable setup include “page types” (defined by the “doktype” field value in the pages database table record), a “backend layout” configuration, and possibly a third, separate “frontend layout” configuration value. We combine these components in various ways to enable different scenarios and desired outcomes.

How to Involve Multiple Teams in TYPO3 Projects Efficiently

| David Steeb

While external teams will upgrade your ability to make updates and extend functionality for your customers, integrating them effectively is a challenge because code can quickly become opaque, buggy, and brittle. Our standard processes leverage automation, version control tools, virtualization, and standardized best practices to make sure everyone not only tugs on the same rope, but – crucially – in the same direction.

Get the complete picture with cookie-less tracking

| David Steeb

Google Analytics is a marketer’s best friend, but you may not be getting as accurate a picture of your data as you think. Google Analytics leans heavily on cookies, and cookies are often blocked by users, extensions, or firewalls, which skews your data — often to a disadvantage. A cookie-less tracking tool can more accurately reflect the number of hits, users, and sessions your website is getting. By combining this data with Google Analytics, you can have more confidence that you are making the most informed decisions for your marketing strategy.

How we kick off TYPO3 projects for enterprises

| David Steeb

Whether you need to upgrade your TYPO3 version, relaunch a website, or build new enterprise functionalities, your choice of digital agency can make or break the project. It can be challenging to know which agency is right for the project and whether their capabilities match your objectives. As you begin a new project, you should have a conversation with your potential agency to make sure they have a deep understanding of your requirements, existing systems, and objectives.

Choose the right technology for your enterprise

| David Steeb

Whether you’re launching a brand new project or upgrading your decades-old multisite website, you need to make sure your agency fully understands your project goals and your current suite of technology. In our recent post, “How we kick off TYPO3 projects for enterprises,” we explained why you should expect a Concept Document before your agency begins writing a single line of code. But say your agency has come to you with a set of suggestions for your CMS, integrations, and extensions—at that point, an obvious question comes up: how do I know that this is the right technology?

What enterprises should expect when they partner with a new agency

| David Steeb

Choosing an agency is difficult, but once you’ve gone through your project’s concept document, and gained an understanding of your agency’s technical expertise and proposals, the process becomes more straightforward. At that point, you’ve kicked off your partnership and are looking forward to shared success. Before getting too deep into the details, however, you should have a work plan for what gets tackled first. And while it's natural to get caught up in the excitement of a new project, a thorough agency will take care of the basics first: important housework tends to be critical to the success of any project.

Powerful Content Staging in TYPO3 with Workspaces

| David Steeb

If you need to publish or update content in multiple languages at the same time, or involve others to sign off or edit content before publishing, then content staging is the solution you’re looking for. Did you know TYPO3 solves this out of the box with the Workspaces module?

TYPO3 CMS Meets DMEXCO 2019

| David Steeb

b13 will be part of the official TYPO3 Project presence at DMEXCO19 in Cologne (Hall 8.1, Booth D020). On September 11 and 12, three of us will be there showing off how great TYPO3 CMS is in 2019. We’re on a mission to convince people who haven’t tried out TYPO3 in a while to give it another look. We’ll talk with one and all about how we can help you solve your digital business challenges, too. Join us for a Kölsch beer in the Domstadt!

Why performance matters

| David Steeb

A slow website is loosing you business. Here's why performance of your website matters – and what you can do to improve yours. We found on a recent relaunch of a client website that the search ranking for their most important keywords significantly improved just by optimizing website performance.

How to Create Custom Content Elements in TYPO3

| David Steeb

A content type for TYPO3’s page module is defined by a number of configurations. We’ll go through the seven steps you need to implement to create and enable the content type we want and the UI elements needed to support it for content editors.