Explainer - What's the difference between UI and UX?
It’s fair to say that there’s a lot of jargon in every industry, but the web seems to have plenty. The misunderstanding about the user interface (UI) versus the user experience (UX) highlights the confusion we often come across in our work. Sometimes customers ask us to build user interfaces, but they haven’t considered the impact on user experience. This quick article explains these terms and why this difference matters.