Laura Heine

The customer or user experience (UX) of a product is gaining more and more importance in fulfilling business objectives because it's the experience that will set your product apart from the competition.

User experience design strives to create an outstanding experience for the users of your website or web app. But there is more to it. Your company has one or more products, a business plan, employees working in several departments, and various other stakeholders, too.

Users want to find information fast. If the page navigation is insufficient, they quickly resort to the search functionality. Nowadays, users expect that an on-site search is easy to use, provides flexible options, and delivers specific and useful results. But bringing your on-site search to the next level is not straightforward, because there are many factors that contribute to the overall solution, such as your search engine, content, metadata and your information architecture.

The user journey is a substantial part of the user experience (UX). If users are unable to complete a task in your app or on your website, their user experience plummets — so does their opinion of your brand. When you notice high bounce rates or low conversion rates, it’s time to act.

Site navigation is one of the most important elements of any website, and can greatly impact user experience. Poor navigation can result in shorter site visits and higher bounce rate. The good news: unlike some other UX elements, navigation can be improved relatively quickly. You can address a lot of preliminary issues by following well-accepted usability heuristics. Then go deeper with a thorough analysis of your business goals and user needs to create a site nav that is truly intuitive.

It’s fair to say that there’s a lot of jargon in every industry, but the web seems to have plenty. The misunderstanding about the user interface (UI) versus the user experience (UX) highlights the confusion we often come across in our work. Sometimes customers ask us to build user interfaces, but they haven’t considered the impact on user experience. This quick article explains these terms and why this difference matters.

What is Information Architecture and why does it matter? Information Architecture (IA) is about organizing and structuring the content of websites. It is like a blueprint for the final product, and just as a blueprint of a building is an essential tool for an architect, the IA is an essential part of building a website. Good IA is the foundation for good User Experience (UX). It enables users to effortlessly find the information they need. The best visual design won’t help you if your users can’t navigate through your site. Therefore it’s important to take some time and lay out a plan before starting the design.

The best way to get to know your target audience is to talk to them—really talk to the real users of your product. When time and money are scarce, how can we make sure we still include the user’s perspective in our design process?

A great website experience starts with typography. Information blocks, heading hierarchy, size, weight and color. We consider typeface form and function to get the best results for our clients.

A good color palette works respects corporate branding, works on screen, and helps all users navigate your site with ease.

We applied atomic design principles with these three practices that have simplified how we work.