User experience design strives to create an outstanding experience for the users of your website or web app. But there is more to it. Your company has one or more products, a business plan, employees working in several departments, and various other stakeholders, too.
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Laura, our UX designer, is one of those authentic people who personifies the best qualities of her work: genuine, to the point, and effective. Working with our clients, she never stops asking questions. She gets to the bottom of their needs and expresses them in concepts that become simple, essential interfaces that get the job done right and no more. We love her calm and the joy she brings to our office every day.
- Project conceptualization and documentation
- People, healthy client (and colleague!) relationships
- Asking why, listening, understanding, values-driven work
- Adobe XD, Design, UX, UI
- Delivering value and values-driven work
Laura and TYPO3
Laura on working at b13
Laura’s Dos and Don’ts
- Listen, ask why, listen some more.
- Overcomplicate things in UX or life … and never say never.
Latest articles by Laura Heine
The user journey is a substantial part of the user experience (UX). If users are unable to complete a task in your app or on your website, their user experience plummets — so does their opinion of your brand. When you notice high bounce rates or low conversion rates, it’s time to act.
Users want to find information fast. If the page navigation is insufficient, they quickly resort to the search functionality. Nowadays, users expect that an on-site search is easy to use, provides flexible options, and delivers specific and useful results. But bringing your on-site search to the next level is not straightforward, because there are many factors that contribute to the overall solution, such as your search engine, content, metadata and your information architecture.
Site navigation is one of the most important elements of any website, and can greatly impact user experience. Poor navigation can result in shorter site visits and higher bounce rate. The good news: unlike some other UX elements, navigation can be improved relatively quickly. You can address a lot of preliminary issues by following well-accepted usability heuristics. Then go deeper with a thorough analysis of your business goals and user needs to create a site nav that is truly intuitive.
It’s fair to say that there’s a lot of jargon in every industry, but the web seems to have plenty. The misunderstanding about the user interface (UI) versus the user experience (UX) highlights the confusion we often come across in our work. Sometimes customers ask us to build user interfaces, but they haven’t considered the impact on user experience. This quick article explains these terms and why this difference matters.
What is Information Architecture and why does it matter? Information Architecture (IA) is about organizing and structuring the content of websites. It is like a blueprint for the final product, and just as a blueprint of a building is an essential tool for an architect, the IA is an essential part of building a website. Good IA is the foundation for good User Experience (UX). It enables users to effortlessly find the information they need. The best visual design won’t help you if your users can’t navigate through your site. Therefore it’s important to take some time and lay out a plan before starting the design.