Sharing what we've learned while delivering client projects online for more than 20 years and being leading contributors to TYPO3 is part of who we are.
We choose widely-adopted open-source technologies because we can fix, extend, and improve them while building on the experience and support of thousands of our peers. In our blog, we share with you the knowledge we've gained along the way for you to build on.
Read on!
Accurately reflecting a brand’s identity and goals through its website is a layered, multi-step process. It requires strategy, technical know-how, and deep understanding of users to create a strong, visually appealing website. Brand designers also need to be in sync with a business’s goals to ensure their digital brand represents their long-term aims.
Whether you’re launching a brand new project or upgrading your decades-old multisite website, you need to make sure your agency fully understands your project goals and your current suite of technology. In our recent post, “How we kick off TYPO3 projects for enterprises,” we explained why you should expect a Concept Document before your agency begins writing a single line of code. But say your agency has come to you with a set of suggestions for your CMS, integrations, and extensions—at that point, an obvious question comes up: how do I know that this is the right technology?
Whether you need to upgrade your TYPO3 version, relaunch a website, or build new enterprise functionalities, your choice of digital agency can make or break the project. It can be challenging to know which agency is right for the project and whether their capabilities match your objectives. As you begin a new project, you should have a conversation with your potential agency to make sure they have a deep understanding of your requirements, existing systems, and objectives.
TYPO3 is an open source CMS used widely across Europe, but it is still surprisingly little known in some regions. Built for international, multiregional, distributed, and multilingual organizations, TYPO3 is an accessible CMS for users around the world. In this article, we’ll walk you through the strengths of this CMS and why you should consider it alongside other popular solutions like Sitecore, Drupal, and WordPress.
User experience design strives to create an outstanding experience for the users of your website or web app. But there is more to it. Your company has one or more products, a business plan, employees working in several departments, and various other stakeholders, too.
People with disabilities constitute one of the most significant segments of online users, but it is an often-overlooked population in the digital world. Increasing accessibility to this population is an empathetic choice and an intelligent business decision, especially when you consider that temporary and situational disability adds up to include almost everyone who uses the internet. Improving accessibility can increase an organization’s reach, enhance the user experience, and boost SEO. Additionally, with new accessibility directives in play, organizations that expand their site’s accessibility will maintain compliance with the law.
Google Analytics is a marketer’s best friend, but you may not be getting as accurate a picture of your data as you think. Google Analytics leans heavily on cookies, and cookies are often blocked by users, extensions, or firewalls, which skews your data — often to a disadvantage. A cookie-less tracking tool can more accurately reflect the number of hits, users, and sessions your website is getting. By combining this data with Google Analytics, you can have more confidence that you are making the most informed decisions for your marketing strategy.
While external teams will upgrade your ability to make updates and extend functionality for your customers, integrating them effectively is a challenge because code can quickly become opaque, buggy, and brittle. Our standard processes leverage automation, version control tools, virtualization, and standardized best practices to make sure everyone not only tugs on the same rope, but – crucially – in the same direction.
The user journey is a substantial part of the user experience (UX). If users are unable to complete a task in your app or on your website, their user experience plummets — so does their opinion of your brand. When you notice high bounce rates or low conversion rates, it’s time to act.
Users want to find information fast. If the page navigation is insufficient, they quickly resort to the search functionality. Nowadays, users expect that an on-site search is easy to use, provides flexible options, and delivers specific and useful results. But bringing your on-site search to the next level is not straightforward, because there are many factors that contribute to the overall solution, such as your search engine, content, metadata and your information architecture.
