Head of Product Development: Florian

Florian "Flix" Keitgen

Head of Product Development
Tools Flix can’t live without:
  • Coffee
  • AirPods
  • AI-Toolkit

Florian (also known as Flix) is regarded as strategically perceptive, empathetic, and consistent – he sets priorities with foresight and ensures that project and product development progress both agilely and robustly. He combines technical expertise with a market-driven product vision and places strong emphasis on team quality, iterative learning, and long-term impact.

Expertise

  • Creating roadmaps with foresight
  • Agile processes, product UX & user understanding
  • Future-proofing TYPO3 architectures
  • Integrating AI workflows responsibly
  • Team enablement, communication & stakeholder alignment
  • Early adopter

Florian and TYPO3

TYPO3 is incredibly flexible and easy to integrate. From small projects to enterprise customers with diverse country and language requirements, marketing tools, and external services like DAM systems and more, it’s the perfect tool for me to help my clients bring their ideas and projects online. Its adaptability makes it a true enterprise CMS in my eyes.

Florian on working at b13

At b13, we empower our clients with tailored TYPO3 solutions that combine flexibility, scalability, and long-term adaptability. Our active contribution to the TYPO3 ecosystem helps bring the best open-source CMS to companies of every size. What excites me most in my role is the opportunity to keep learning and growing – surrounded by highly skilled colleagues in an environment shaped by teamwork and mutual respect.

Florian’s Dos and Don’ts

  • Don’t tolerate half-measures or excuses.
  • Don’t get lost in features when the value is missing.
  • Don’t deviate from TYPO3 when it is the best foundation for the client.
Latest articles by Florian Keitgen
Image for Article CMS Connect 2025
CMS Connect 2025
| Florian Keitgen

At CMS Connect 2025, the message was clear: AI is no threat - it’s a helpful tool. Insights on content strategy, search, governance, and content management.

Image for Article How to align your corporate brand with your web design
How to align your corporate brand with your web design
| Florian Keitgen

Accurately reflecting a brand’s identity and goals through its website is a layered, multi-step process. It requires strategy, technical know-how, and deep understanding of users to create a strong, visually appealing website. Brand designers also need to be in sync with a business’s goals to ensure their digital brand represents their long-term aims.