b13 Blog

Choosing an agency is difficult, but once you’ve gone through your project’s concept document, and gained an understanding of your agency’s technical expertise and proposals, the process becomes more straightforward. At that point, you’ve kicked off your partnership and are looking forward to shared success. Before getting too deep into the details, however, you should have a work plan for what gets tackled first. And while it's natural to get caught up in the excitement of a new project, a thorough agency will take care of the basics first: important housework tends to be critical to the success of any project.

Wireframing is the first step in designing the structure of a website, and it serves many purposes; to describe how information is presented on a page, to determine a website’s structure and how it functions, and to shape the flow of the user journey. Whether you’re interested in an entirely new project or refining an old one, wireframing provides a firmly user-oriented foundation for your site.

Accurately reflecting a brand’s identity and goals through its website is a layered, multi-step process. It requires strategy, technical know-how, and deep understanding of users to create a strong, visually appealing website. Brand designers also need to be in sync with a business’s goals to ensure their digital brand represents their long-term aims.

Whether you’re launching a brand new project or upgrading your decades-old multisite website, you need to make sure your agency fully understands your project goals and your current suite of technology. In our recent post, “How we kick off TYPO3 projects for enterprises,” we explained why you should expect a Concept Document before your agency begins writing a single line of code. But say your agency has come to you with a set of suggestions for your CMS, integrations, and extensions—at that point, an obvious question comes up: how do I know that this is the right technology?

Whether you need to upgrade your TYPO3 version, relaunch a website, or build new enterprise functionalities, your choice of digital agency can make or break the project. It can be challenging to know which agency is right for the project and whether their capabilities match your objectives. As you begin a new project, you should have a conversation with your potential agency to make sure they have a deep understanding of your requirements, existing systems, and objectives.

TYPO3 is an open source CMS used widely across Europe, but it is still surprisingly little known in some regions. Built for international, multiregional, distributed, and multilingual organizations, TYPO3 is an accessible CMS for users around the world. In this article, we’ll walk you through the strengths of this CMS and why you should consider it alongside other popular solutions like Sitecore, Drupal, and WordPress.

User experience design strives to create an outstanding experience for the users of your website or web app. But there is more to it. Your company has one or more products, a business plan, employees working in several departments, and various other stakeholders, too.

Google Analytics is a marketer’s best friend, but you may not be getting as accurate a picture of your data as you think. Google Analytics leans heavily on cookies, and cookies are often blocked by users, extensions, or firewalls, which skews your data — often to a disadvantage. A cookie-less tracking tool can more accurately reflect the number of hits, users, and sessions your website is getting. By combining this data with Google Analytics, you can have more confidence that you are making the most informed decisions for your marketing strategy.

While external teams will upgrade your ability to make updates and extend functionality for your customers, integrating them effectively is a challenge because code can quickly become opaque, buggy, and brittle. Our standard processes leverage automation, version control tools, virtualization, and standardized best practices to make sure everyone not only tugs on the same rope, but – crucially – in the same direction.

The user journey is a substantial part of the user experience (UX). If users are unable to complete a task in your app or on your website, their user experience plummets — so does their opinion of your brand. When you notice high bounce rates or low conversion rates, it’s time to act.