b13 Blog

Whether you need to upgrade your TYPO3 version, relaunch a website, or build new enterprise functionalities, your choice of digital agency can make or break the project. It can be challenging to know which agency is right for the project and whether their capabilities match your objectives. As you begin a new project, you should have a conversation with your potential agency to make sure they have a deep understanding of your requirements, existing systems, and objectives.

TYPO3 is an open source CMS used widely across Europe, but it is still surprisingly little known in some regions. Built for international, multiregional, distributed, and multilingual organizations, TYPO3 is an accessible CMS for users around the world. In this article, we’ll walk you through the strengths of this CMS and why you should consider it alongside other popular solutions like Sitecore, Drupal, and WordPress.

User experience design strives to create an outstanding experience for the users of your website or web app. But there is more to it. Your company has one or more products, a business plan, employees working in several departments, and various other stakeholders, too.

Google Analytics is a marketer’s best friend, but you may not be getting as accurate a picture of your data as you think. Google Analytics leans heavily on cookies, and cookies are often blocked by users, extensions, or firewalls, which skews your data — often to a disadvantage. A cookie-less tracking tool can more accurately reflect the number of hits, users, and sessions your website is getting. By combining this data with Google Analytics, you can have more confidence that you are making the most informed decisions for your marketing strategy.

While external teams will upgrade your ability to make updates and extend functionality for your customers, integrating them effectively is a challenge because code can quickly become opaque, buggy, and brittle. Our standard processes leverage automation, version control tools, virtualization, and standardized best practices to make sure everyone not only tugs on the same rope, but – crucially – in the same direction.

The user journey is a substantial part of the user experience (UX). If users are unable to complete a task in your app or on your website, their user experience plummets — so does their opinion of your brand. When you notice high bounce rates or low conversion rates, it’s time to act.

Users want to find information fast. If the page navigation is insufficient, they quickly resort to the search functionality. Nowadays, users expect that an on-site search is easy to use, provides flexible options, and delivers specific and useful results. But bringing your on-site search to the next level is not straightforward, because there are many factors that contribute to the overall solution, such as your search engine, content, metadata and your information architecture.

In an ever-evolving technological landscape, keeping your brand and technology up-to-date and competitive can feel like a full-time job. Whether you’re working on a website relaunch, a brand refresh, or a system-wide version update, it’s going to be time-consuming and expensive, not to mention repetitive. When your focus turns instead to future-proofing your website, you ensure your design and technology are ready for anything, now and for the long-term.

The human mind is naturally driven by aesthetics. Interface design, therefore, contributes substantially to building a positive user experience. But when it comes to durability and quality, it's what's on the inside that counts. Although conceptual models are abstract, they let you take a step back and envision how people are going to interact with your product. This distance gives you perspective. Seeing the entire landscape means you can more easily align interactions, relations, transitions, and the functionality of your project. Building an elegant solution underpins a well-made interface.

Site navigation is one of the most important elements of any website, and can greatly impact user experience. Poor navigation can result in shorter site visits and higher bounce rate. The good news: unlike some other UX elements, navigation can be improved relatively quickly. You can address a lot of preliminary issues by following well-accepted usability heuristics. Then go deeper with a thorough analysis of your business goals and user needs to create a site nav that is truly intuitive.