Sharing what we've learned while delivering client projects online for more than 20 years and being leading contributors to TYPO3 is part of who we are.
We choose widely-adopted open-source technologies because we can fix, extend, and improve them while building on the experience and support of thousands of our peers. In our blog, we share with you the knowledge we've gained along the way for you to build on.
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User experience design strives to create an outstanding experience for the users of your website or web app. But there is more to it. Your company has one or more products, a business plan, employees working in several departments, and various other stakeholders, too.
Google Analytics is a marketer’s best friend, but you may not be getting as accurate a picture of your data as you think. Google Analytics leans heavily on cookies, and cookies are often blocked by users, extensions, or firewalls, which skews your data — often to a disadvantage. A cookie-less tracking tool can more accurately reflect the number of hits, users, and sessions your website is getting. By combining this data with Google Analytics, you can have more confidence that you are making the most informed decisions for your marketing strategy.
While external teams will upgrade your ability to make updates and extend functionality for your customers, integrating them effectively is a challenge because code can quickly become opaque, buggy, and brittle. Our standard processes leverage automation, version control tools, virtualization, and standardized best practices to make sure everyone not only tugs on the same rope, but – crucially – in the same direction.
The user journey is a substantial part of the user experience (UX). If users are unable to complete a task in your app or on your website, their user experience plummets — so does their opinion of your brand. When you notice high bounce rates or low conversion rates, it’s time to act.
Users want to find information fast. If the page navigation is insufficient, they quickly resort to the search functionality. Nowadays, users expect that an on-site search is easy to use, provides flexible options, and delivers specific and useful results. But bringing your on-site search to the next level is not straightforward, because there are many factors that contribute to the overall solution, such as your search engine, content, metadata and your information architecture.
In an ever-evolving technological landscape, keeping your brand and technology up-to-date and competitive can feel like a full-time job. Whether you’re working on a website relaunch, a brand refresh, or a system-wide version update, it’s going to be time-consuming and expensive, not to mention repetitive. When your focus turns instead to future-proofing your website, you ensure your design and technology are ready for anything, now and for the long-term.
The human mind is naturally driven by aesthetics. Interface design, therefore, contributes substantially to building a positive user experience. But when it comes to durability and quality, it's what's on the inside that counts. Although conceptual models are abstract, they let you take a step back and envision how people are going to interact with your product. This distance gives you perspective. Seeing the entire landscape means you can more easily align interactions, relations, transitions, and the functionality of your project. Building an elegant solution underpins a well-made interface.
Site navigation is one of the most important elements of any website, and can greatly impact user experience. Poor navigation can result in shorter site visits and higher bounce rate. The good news: unlike some other UX elements, navigation can be improved relatively quickly. You can address a lot of preliminary issues by following well-accepted usability heuristics. Then go deeper with a thorough analysis of your business goals and user needs to create a site nav that is truly intuitive.
Enterprises now have many software delivery channel options to choose from. With software-as-a-service (SaaS) and cloud-based implementation models on the rise, you might be trying to figure out the best software delivery channel to support your enterprise’s digital strategy. If you don’t have an internal IT department, SaaS can be tempting, but when you also have stringent data compliance needs, an on-premises (or on-prem for short) solution is your best bet.
TYPO3’s separation of content and code is one of its major strengths. TYPO3 saves content in containers called content elements, which you can stack in content areas on a page record to create pages. The different parts of this highly configurable setup include “page types” (defined by the “doktype” field value in the pages database table record), a “backend layout” configuration, and possibly a third, separate “frontend layout” configuration value. We combine these components in various ways to enable different scenarios and desired outcomes.
