David Steeb

Explore structured data’s impact on SEO in Google’s SGE. Learn to boost your website’s visibility with practical TYPO3 implementation tips.

Dive deep into content staging capabilities of CMS giants: TYPO3, AEM, and Hubspot. Discover why open-source TYPO3 wins in robustness, flexibility, and affordability.

Explore our comprehensive guide on managing redirects and page movements in TYPO3. Learn how to maintain SEO and enhance user experience with seamless navigation adjustment.

Writing code is fundamentally an exercise in crafting a strong foundation, one that should incorporate inclusivity as much as scalability. Compliance standards are a great place to start, and this guide will help you identify actionable practices for writing accessible, user-friendly code.

Discover how TYPO3 Workspaces can improve collaboration in your projects. Learn to set up Workspaces, manage access, and unlock advanced features for a seamless content management experience.

Choosing an agency is difficult, but once you’ve gone through your project’s concept document, and gained an understanding of your agency’s technical expertise and proposals, the process becomes more straightforward. At that point, you’ve kicked off your partnership and are looking forward to shared success. Before getting too deep into the details, however, you should have a work plan for what gets tackled first. And while it’s natural to get caught up in the excitement of a new project, a thorough agency will take care of the basics first: important housework tends to be critical to the success of any project.

Whether you’re launching a brand new project or upgrading your decades-old multisite website, you need to make sure your agency fully understands your project goals and your current suite of technology. In our recent post, “How we kick off TYPO3 projects for enterprises,” we explained why you should expect a Concept Document before your agency begins writing a single line of code. But say your agency has come to you with a set of suggestions for your CMS, integrations, and extensions—at that point, an obvious question comes up: how do I know that this is the right technology?

Whether you need to upgrade your TYPO3 version, relaunch a website, or build new enterprise functionalities, your choice of digital agency can make or break the project. It can be challenging to know which agency is right for the project and whether their capabilities match your objectives. As you begin a new project, you should have a conversation with your potential agency to make sure they have a deep understanding of your requirements, existing systems, and objectives.

Google Analytics is a marketer’s best friend, but you may not be getting as accurate a picture of your data as you think. Google Analytics leans heavily on cookies, and cookies are often blocked by users, extensions, or firewalls, which skews your data—often to a disadvantage. A cookie-less tracking tool can more accurately reflect the number of hits, users, and sessions your website is getting. By combining this data with Google Analytics, you can have more confidence that you are making the most informed decisions for your marketing strategy.

While external teams will upgrade your ability to make updates and extend functionality for your customers, integrating them effectively is a challenge because code can quickly become opaque, buggy, and brittle. Our standard processes leverage automation, version control tools, virtualization, and standardized best practices to make sure everyone not only tugs on the same rope, but—crucially—in the same direction.