Laura, our UX designer, is one of those authentic people who personifies the best qualities of her work: genuine, to the point, and effective. Working with our clients, she never stops asking questions. She gets to the bottom of their needs and expresses them in concepts that become simple, essential interfaces that get the job done right and no more. We love her calm and the joy she brings to our office every day.
Asking why, listening, understanding, values-driven work
Adobe XD, Design, UX, UI
Delivering value and values-driven work
Laura and TYPO3
I love meeting clients, getting to know their challenges, and collaborating to create solutions. We listen closely so that we can really understand them. It is so satisfying, helping them represent their brand online and reach their users.
Laura on working at b13
My favorite thing about b13 would have to be the people, the atmosphere. When we say “the b13 family,” we really mean it.
Laura’s Dos and Don’ts
Listen, ask why, listen some more.
Overcomplicate things in UX or life … and never say never.
What is Information Architecture and why does it matter?
Information Architecture (IA) is about organizing and structuring the content of websites. It is like a blueprint for the final product, and just as a blueprint of a building is an essential tool for an architect, the IA is an essential part of building a website. Good IA is the foundation for good User Experience (UX). It enables users to effortlessly find the information they need. The best visual design won’t help you if your users can’t navigate through your site. Therefore it’s important to take some time and lay out a plan before starting the design.
The best way to get to know your target audience is to talk to them—really talk to the real users of your product. When time and money are scarce, how can we make sure we still include the user’s perspective in our design process?
A great website experience starts with typography. Information blocks, heading hierarchy, size, weight and color. We consider typeface form and function to get the best results for our clients.
