Laura, our UX designer, is one of those authentic people who personifies the best qualities of her work: genuine, to the point, and effective. Working with our clients, she never stops asking questions. She gets to the bottom of their needs and expresses them in concepts that become simple, essential interfaces that get the job done right and no more. We love her calm and the joy she brings to our office every day.
Expertise
I love meeting clients, getting to know their challenges, and collaborating to create solutions. We listen closely so that we can really understand them. It is so satisfying, helping them represent their brand online and reach their users.
My favorite thing about b13 would have to be the people, the atmosphere. When we say “the b13 family,” we really mean it.
What is Information Architecture and why does it matter?
Information Architecture (IA) is about organizing and structuring the content of websites. It is like a blueprint for the…
The best way to get to know your target audience is to talk to them—really talk to the real users of your product. When time and money are scarce, how can we make sure we still…
Read more: Expert-Based User Research
A great website experience starts with typography. Information blocks, heading hierarchy, size, weight and color. We consider typeface form and function to get the best results for…
Read more: UI Design Basics: Typography
A good color palette works respects corporate branding, works on screen, and helps all users navigate your site with ease.
Read more: UI Design Basics: Colors