Matomo & Matomo Tag Manager

Matomo is a privacy-friendly alternative to Google Analytics – no third-party cookies, full data ownership, and complete control. It helps businesses understand visitor behavior while hosting all data on their own servers. The built-in Matomo Tag Manager allows you to manage tracking codes and marketing tags from a single interface – flexibly, efficiently, and without touching the website’s code. A perfect choice for anyone who values both web analytics and data privacy.