AMP - Awesome Mobile Performance
b13 builds your TYPO3 website to deliver content to mobile visitors blazingly fast using AMP, a Google-powered technology that boosts page speed, increases your SEO ranking, and brings more customers your way.
Slow websites drive away traffic and reduce conversions on your site. Even a fraction of a second’s difference can mean money earned or lost online.
The AMP (short for “Accelerated Mobile Pages”) standard combines a strict set of simplified presentation and rendering rules with delivery from Google’s global AMP Cache to increase page speed drastically.