--- title: "More Than Professional Growth: My CMS Camp 2026" url: "https://b13.com/blog/more-than-professional-growth-my-experience-at-cms-camp-2026" description: AI quality, GEO, inclusive design, and why CMS vendors should listen to editors. My key takeaways from CMS Camp 2026 in Mallorca. image: "https://b13.com/fileadmin/_processed_/a/3/csm_CampMallorca2004_Sharing_aea4878122.png" date: 2026-10-02 modified: 2026-10-02 lastUpdated: 2026-10-02 --- # More Than Professional Growth: My CMS Camp 2026 [ Enterprise CMS ](https://b13.com/knowledge/enterprise-cms) [ Events ](https://b13.com/knowledge/events) [ Digital Marketing ](https://b13.com/knowledge/digital-marketing) [ AI ](https://b13.com/knowledge/ai) More Than Professional Growth =============================== My Experience at CMS Camp 2026 ![Bild von Jessica McQueen](https://b13.com/fileadmin/_processed_/d/6/csm_jessica_22c52bc7ef.webp) Jessica McQueen 02 October 2026 [ RSS Feed ](https://b13.com/rss.xml) ![Tropical palm leaves with the text "CMS Camp Mallorca" prominently displayed in the center.](https://b13.com/fileadmin/_processed_/4/5/csm_CampMallorca2004_Headerbild_c6f650e6d8.webp) It’s 4:30 a.m. on 24 September 2026. My unyielding alarm clock beckons me to get up and catch the 6:30 a.m. flight to Mallorca, Spain. I had no idea yet what CMS Camp Mallorca would lead to, but a slight tinge of nervous energy kept me fully awake and engaged for the next 20 hours. When my taxi pulled up in front of the Meliá Palma Marina hotel at 9 a.m., I couldn’t believe my eyes, despite having seen and used pictures of the location for plenty of promotional posts. I was welcomed by my colleague Flix and camp organizer Volker Graubaum, with whom I’d worked to overhaul the camp’s branding, social media strategy, and print design. They showed me around the session rooms before we had a coffee and greeted attendees arriving from their hotels nearby. It was the first barcamp I’d ever attended, but that’s not the only reason it will be hard to beat. Within the first hour, I was impressed by the proactive and mutually supportive group of experts who willingly suggested sessions and openly shared their knowledge. Most participants came from the content management system (CMS) space, representing agencies and CMS vendors, or attended as freelancers keen to learn more. ![A group of people in a conference room, with one person raising their hand while others engage in discussion. A presentation screen displays "Let's get started.](https://b13.com/fileadmin/_processed_/b/8/csm_DSCF2487_92b33b9623.webp) Every morning, we pitched our session ideas and the other attendees raised their hands if they wanted the session to take place. © Nina Kozłowska Not expecting many women at a tech conference like this one, I was pleasantly surprised to meet so many inspiring developers, digital product designers, client partnership coordinators, marketing managers, and content writers. The interdisciplinary exchange was what made the camp so insightful, because everyone there had something to give. Creatives and editors like me, who came with less technical literacy than most, were appreciated for our user perspective and encouraged to share honest feedback. ![Three women pose together, wearing CMS camp t-shirts, with a colorful bulletin board in the background displaying various notes and information.](https://b13.com/fileadmin/_processed_/8/e/csm_IMG_6008_3955c7a630.webp) Jessie, Toni and Nassim in front of the session planner. © Florian Keitgen My Takeaways From CMS Camp 2026 --------------------------------- To share what I learned, I’ve split my key takeaways into three areas: technical, methodological, and personal. ### Technical Learnings In a session by Emil Novakov, CEO of Scaleflex, I learned how important visual experiences, such as [video hotspots](https://scaleflex.github.io/cloudimage-video-hotspot/), [image hotspots](https://github.com/scaleflex/cloudimage-hotspot), and [360° views](https://scaleflex.github.io/cloudimage-360-view/#grid-2d), are for e-commerce. In Scaleflex’s Visual Experience Platform (VXP), [Digital Asset Management (DAM)](https://www.scaleflex.com/digital-asset-management-filerobot) and [Dynamic Media Optimization (DMO)](https://www.scaleflex.com/dynamic-media-optimisation) work together: you store each image or video once in the DAM, and DMO automatically delivers it in the right size and format for every device. The files are sent through [Cloudimage](http://cloudimage.io/), Scaleflex’s image [content delivery network (CDN)](https://b13.com/knowledge/how-cdns-and-typo3-offer-superior-speed-uptime-and-user-experience), so pages load faster. That helps with search engine optimization (SEO) and generative engine optimization (GEO), meaning [visibility in AI tools](https://b13.com/knowledge/the-internet-is-no-longer-just-for-humans-ai-bots-love-markdown) like ChatGPT. Setting up the visual experiences is simple: you upload a CSV file (a spreadsheet of product data), the tool creates editable hotspots, and you add the visual to your CMS with a short code snippet. That makes it easy for non-technical people like me. ![A presenter stands at a podium in a conference room, displaying a digital presentation on a large screen, while an audience member takes photos.](https://b13.com/fileadmin/_processed_/1/3/csm_IMG_2391_9cb8605441.webp) Emil Novakov explains how to create Image Hotspots with the Scalflex Visual Experience Platform. © Jessica McQueen ![A presenter explains a diagram about auto-discovery models, highlighting the roles of Admin and AiM in a tech context.](https://b13.com/fileadmin/_processed_/6/6/csm_IMG_5934_e0c8fe8d98.webp) Oli giving his session on AiM. © Florian Keitgen In a talk on SEO and GEO, I found it interesting to see which tools others use to understand and improve [how AI perceives their content](https://b13.com/knowledge/the-internet-is-no-longer-just-for-humans-ai-bots-love-markdown). Tools like [Peec AI](https://peec.ai/) and [askjoe.eu](http://askjoe.eu/) rate a brand’s visibility, its ranking position in AI-generated answers, and the overall sentiment AI attributes to it. My dear colleagues [Florian Keitgen](https://b13.com/team/florian-keitgen) and [Oliver Bartsch](https://b13.com/team/oliver-bartsch) also added to the technical side by leading sessions on [TYPO3 v14](https://b13.com/blog/typo3-v14) and the[ AI Management extension (AiM)](https://b13.com/useful-typo3-extensions-from-b13-to-you/aim). Although the topics weren’t new to me, it was good to refresh my knowledge and see how others perceive [our solutions ](https://b13.com/services/how-we-work)through the deep technical questions that followed. Most of them, I admit, went right over my head! ![A presenter stands in front of a screen displaying a website, while an audience of seated participants listens attentively in a conference room.](https://b13.com/fileadmin/_processed_/d/e/csm_IMG_2317_cdd885246f.webp) Flix's session on TYPO3v14 © Jessica McQueen ### Methodological Learnings It wouldn’t have been a CMS camp in 2026 if we hadn’t talked about [AI and how to use it wisely.](https://b13.com/blog/ai-content-in-typo3-labelling-needs-accountability) Several sessions suggested workflows that ensure AI quality. We brainstormed best practices for four stages: “preparation,” “do,” “quality assurance,” and “publish.” New to me was the simple idea of asking AI to write its own prompt for the task at hand, so you can check from the very beginning that it understood exactly what you’re looking for. This prevents endless cycles of “improvements” that don’t just waste time but actually lower your content quality more and more. A session by content writer Nina Kozłowska was structured as an interview. We asked her about client expectations when it comes to writers using AI. She explained that some clients expect her to use AI so she spends less time, which makes it cheaper for them. Other clients specifically ask her not to write with AI, for maximum quality and authenticity, and accept that the process takes 2.5 times longer. Both groups are fine with her using AI tools like [Surfer SEO](https://surferseo.com/) for keyword research and SEO/GEO checks. ![A speaker presents to an audience seated at a long table, with various drinks and notebooks in front of them.](https://b13.com/fileadmin/_processed_/8/d/csm_DSCF2418_3f1f0c44fb.webp) All b13-representatives attended Nina's brilliant session. © Nina Kozłowska Besides exploring ways of working with AI and its implications for content creation, I got a lot out of sessions on inclusive design. Antonia Fedder and Peter Dahlstrøm Andersen highlighted the importance of frameworks such as user archetypes or jobs to be done, instead of fixed personas that go stale and don’t represent users well. Antonia challenged us to notice our digital bias, such as our level of technical literacy. When writing a blog post, I may use TLAs (three-letter acronyms) that not all readers understand. That way, I might exclude someone who could have been the ideal client but leaves because they feel overwhelmed. I tried to apply this learning in this very post by explaining each acronym, even when it seems obvious to me. ![A woman in a green shirt stands at the front of a conference room, leading a discussion while attendees listen at a table.](https://b13.com/fileadmin/_processed_/c/3/csm_IMG_6004_12256e8188.webp) Jessie's session: „Editor Expectations of Future Generations“ © Florian Keitgen ### Personal Learnings Having started out as a non-technical editor just a year ago, I offered a session on what my generation expects from editing tools. We looked at Canva’s interface as a pioneer in turning countless technical features into a simple, visual interface that users understand without a three-week training course. Canva is a design platform, but content management systems can still learn from its [visual approach](https://b13.com/blog/visual-editing-in-typo3-when-content-management-happens-in-context). As Canva puts it in its [State of Visual Communication Report](https://www.canva.com/newsroom/news/state-of-visual-communication/): “The question isn’t whether to prioritize visual communication; it’s whether you’ll lead the shift or be left behind by those who already are.” My biggest personal takeaway was to speak up and be open about what I struggled with as a new editor, so CMS vendors and developers understand who they’re building for and can prevent those struggles in the future. The right measures will look different for each CMS, from [replacing overly technical terms in the backend](https://b13.com/blog/designing-typo3-14s-backend-our-vision-for-a-modern-expandable-foundation) to adding [process wizards](https://b13.com/blog/creating-pages-the-right-way-with-the-new-typo3-v14-page-creation-wizard) (guided, step-by-step workflows) or an AI search bar. Our discussion was very enlightening, and I was grateful to be taken so seriously as a younger, less experienced participant. I hope other CMS users with less technical knowledge feel encouraged to go back to their workplaces and share honest feedback that helps bridge the gap between developers and end users. Why I Would Definitely Return ------------------------------- Overall, I was impressed by the CMS Camp culture, the level of expertise shared, and the spontaneous can-do attitude of organizers and participants alike. One of the principles Volker stressed when introducing the barcamp format was: “The people in the room are the right people.” That mindset set the tone for the camp. It created space for every perspective, professional background, and skill level, leading to an encouraging environment that leaves a mark. A big thank-you to the sponsors who made it possible: Bloomreach, mittwald x Spec Kitty, Hygraph, TYPO3 (presented by sitegeist and b13), Scaleflex, eCentral, Neos, and thePHP.cc. Most of all, I want to give a shout-out to Volker, who put in countless hours to make CMS Camp exceed expectations and become what it turned out to be: a supportive community where people grow as individuals, not just professionally. ![Four individuals stand in front of a presentation screen displaying the TYPO3 logo and sponsor logos, holding an award or certificate.](https://b13.com/fileadmin/_processed_/2/8/csm_IMG_2382_22e4b14a78.webp) Volker Graubaum hands the b13 team a Canvas as a thank you for sponsoring CMS Camp 2026. © Jessica McQueen Flix’s Experience at the CMS Experts Meet-Up, the Day Before I Arrived: ------------------------------------------------------------------------- “CMS Camp Palma kicked off with a gathering of the European CMS Experts in Palma, Spain. I came away with fresh perspectives. Revisiting his eight predictions for the future of CMS, Jonathan Healey showed how AI assistants are moving more of the user experience beyond the website, making it harder to control how your brand is represented. With author Nina Kozłowska, we explored writing for both people and machines, including improving one of [my own blog posts](https://b13.com/knowledge/your-website-has-a-new-job). Feedback from different reader groups was especially helpful. Antonia Fedder helped us explore the big questions for 2027. I particularly enjoyed her workshop, where only questions were allowed.” ![A large group of people poses together in a restaurant, smiling and standing in two rows, with a bar visible in the background.](https://b13.com/fileadmin/_processed_/2/4/csm_IMG_0352_92b1113c51.webp) All camp participants at the Thursday night dinner location Buscando El Norte © Christoph Lauber What This Means For You ------------------------- Are you looking for a fresh website your editors will actually enjoy working with, or want to make editing in TYPO3 even easier? Chat with us or explore our products. [ Talk about your needs ](https://b13.com/lets-connect) [ Explore our products ](https://b13.com/products) ### Written by: ![Bild von Jessica McQueen](https://b13.com/fileadmin/_processed_/d/6/csm_jessica_a20dd516af.webp) Jessica is b13’s marketing working student (Werkstudentin) and is currently completing a degree in Market Communications at the Stuttgart Media University. She manages content across multiple channels and languages, posts blogs and social posts, translates content between German and English, and conducts client case study interviews—giving voice to the real-world impact of b13’s TYPO3 solutions. Jessica McQueen Marketing [ more from Jessica McQueen ](https://b13.com/team/jessica-mcqueen) Related Articles ------------------ - ![Cartoon trophy character surrounded by hands giving thumbs up and a heart gesture, set against a gear-patterned background.](https://b13.com/fileadmin/_processed_/f/7/csm_T3ppy_Design_Kit_Headerbild_b51eb9dc31.webp) ### T3ppy Gives TYPO3 a Friendly Face 06 August 2026 | Florian “Flix” Keitgen TYPO3 is powerful—but it doesn’t have to feel impersonal. Meet T3ppy, our friendly companion for the backend. 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